I help run a slice of Fueled, fulcrumm, a couple of media brands, and a personal life — five email accounts, half a dozen calendars, a different voice for each brand, and a stack of weekly mechanics that don't justify a hire but eat real hours. Triaging mail, drafting in the right voice, pulling meeting notes into the right project, keeping track of what I decided last week. None of it is hard. All of it compounds.
An AI assistant that knows your context can finally close that gap.
Off-the-shelf assistants don't close the gap because they don't retain the context. Every task starts with the same setup tax: which account, which voice, which project, which tools, what I decided last week. The cost of that re-explanation is what kills the leverage — and what keeps the minutiae sitting on my desk instead of getting handled.